We Asked 100 Golfers Their Thoughts on Sun Day Red

What are your thoughts on Sun Day Red?

The polarizing topic has finally made its way to our new series. Yes, it’s time to poll golfers and get real, raw feedback on Tiger Woods’ new clothing line.

Past explorations have included Kirkland Golf Clubs and 2024 Drivers. Now, we asked 100 golfers to share their thoughts on Sun Day Red.

As a reminder, this survey is not designed to be generalized to a larger population. Instead, it gives us a quick and easy way to get a pulse on how golfers feel about certain topics. In this case, it gives us some small insights into how people view Sun Day Red. With a sample size this small, it’s key that we don’t take this feedback as indicative of the overall community.

If you’re looking for more detailed thoughts and opinions, you can check out my op-ed on the topic.

Demographics

Respondents to the survey (conducted via the MyGolfSpy Forum) ranged in handicap from +5 to 35. The majority of respondents (57.7 percent) reported that they play golf several times per week, with 35.8 percent playing multiple times per month.

Besides being asked general demographic questions, the survey also asked golfers to share their current favorite apparel brand. Respondents were given a preset of choices (NIKE, adidas, Under Armour, Ralph Lauren, Peter Millar, Walter Hagen, lululemon, Greyson, Callaway, Stitch) and a custom field to enter their own value (other).

What are your thoughts on Sun Day Red?

We asked 100 golfers to give us their thoughts on Sun Day Red apparel. After collecting the responses, I parsed through the data using a Natural Language Toolkit via Python. From here, I was able to filter responses to extract the adjectives that appeared most frequently across all responses.

The Top Answers Are on the Board

Golfers more frequently described Sun Day Red as “good” and “classic.” Other words that appeared frequently across the board were “clean,” “fine” and “expensive.”

Other words used to describe Sun Day Red were “uninspiring”, “unimaginative” and “fresh.”

Based on the paring of responses, the consensus on Sun Day Red doesn’t seem to be as negative as I expected it to be.

What are your thoughts on the Sun Day Red Logo?

We asked 100 golfers to give us their thoughts on the Sun Day Red Logo. My hunch was that people felt more disdain for the logo than the actual apparel. After collecting responses, I parsed through the data using a Natural Language Processing Toolkit via Python. Then I filtered responses to extract the adjectives that appeared most frequently.

Here’s what golfers said about the Sun Day Red logo.

The top answers are on the board

Where Sun Day Red apparel evoked fairly positive responses, the logo was the opposite. A host of golfers described the logo as “bad”, “awful” and “terrible.”

Not all were unenthused. Some described it as “iconic” and “cool.”

Do You Like the Sun Day Red Logo?

The same disdain we extrapolated from golfers’ responses was echoed when asked whether they like the Sun Day Red logo. Each respondent was able to mark their answer as “yes”, “no” or “maybe.”

Does Tiger Move the Needle for Apparel?

Survey respondents were also asked whether they think Tiger moves the needle for golf apparel. The results are somewhat indicative of my hunch that Woods doesn’t have the same pull he used to.

Practice in polarity

After scraping respondents’ answers for their thoughts on Sun Day Red, I also conducted a full sentiment analysis in Python using a Sentiment Intensity Analyzer. This tool assigns each response a polarity score of 1 (positive) 0 (neutral) or -1 (negative) based on its contents. Most answers are not fully positive, neutral or negative. Often they contain a combination of the three.

For example, one respondent described the Sun Day Red as “Poorly thought out. Bad logo, worse name.” The Sentiment Intensity Analyzer assigned this response scores of .588 (negative), .324 (neutral) and .088 (positive). The scores are then compounded (-.700) and assigned the polarity score based on the following equation: > 0.2 = 1, < -.02 = -1.

Once all responses were analyzed for overall sentiment, I placed them in a graph to provide an overarching look at the sentiment.

Sentiment Analysis: Sun Day Red

Sentiment Analysis: Sun Day Red Logo

More Interesting Survey Nuggets

Outside of the above questions, respondents were asked to describe why or why not they would purchase Sun Day Red products. The responses showed that most golfers were worried about the products being too expensive.

Another thing that came up again and again in responses was “quality.” Golfers seemingly are interested in touching, feeling and seeing the quality before making an ultimate decision on Sun Day Red.