Fremantle Launching ‘Love Is Blind’-esque Show ‘Sense Of Attraction’

EXCLUSIVE: Fremantle is taking a Love is Blind–esque Danish format to the London TV Screenings in which singletons try to find love using just sight and sound.

Fremantle label Strong has produced Sense of Attraction and the show will be shopped to potential buyers in the capital in a fortnight’s time.

In Sense of Attraction, singletons try to find true love using only two senses. But they can’t use the two senses at the same time, so when they see each other they can’t speak and when they speak they can’t see one another.

The show has shades of Netflix hit Love is Blind, in which single men and women become engaged before they have even seen each other. That smash format has aired for six seasons on Netflix and been remade in a number of territories.

Denmark has a healthy history of originating big formats and the likes of Married at First Sight was birthed in the nation.

Sense of Attraction is the only newly-announced show on a Fremantle London TV Screenings slate that also includes Amazon Prime Video format Hot Mess Summer, which recently dropped on the streamer and sees party animals tricked into going on holiday to Zante before being told they have to run the island’s busiest pool bar in order to reform.

On the docs front, Fremantle is taking shows produced by Kim Kardashian and Drake in the form of Elizabeth Taylor: Rebel Superstar [working title] and A Brief History of the Future, the latter of which follows futurist Ari Wallach’s unexpected journeys around the world.

Fremantle Global Entertainment Director Andrew Llinares said the non-scripted slate is “truly broad and adaptable for the current landscape.”

“With Fremantle’s best-in-class production skills and unscripted know-how, we have shows that can work for all platforms and budgets,” he added.

In scripted, Fremantle is bringing another Amazon show, Lux Vide’s Costiera [working title], which is helmed by Adam Bernstein (30 Rock), along with the BBC’s upcoming Nightsleeper thriller starring Joe Cole (Peaky Blinders). There are also second seasons of the BBC’s The Responder and Wreck, Canada’s Sullivan’s Crossing and the final season of My Brilliant Friend.

“In a competitive and changing global market, you have to stand out,” said Jens Richter, CEO Commercial and International, Fremantle. “Not only is this slate of shows incredibly rich and compelling, but it proves once again that Fremantle is the home of great talent, great production values and great partnership.”

Fremantle’s screenings event takes place on Friday March 1 and it is one of 40 distributors coming to the English capital for the biggest screenings yet. Deadline revealed last week that MIPTV organizers are in advanced talks to relocate that Cannes market to London next year.