by W
hen it comes to bold fashion with well-crafted details, Softouch Couture is a name that readily comes to mind. The brand, an emerging trailblazer in the realm of attainable fashion, once again reiterates this genius with a sweet lineup of stellar ensembles that have stamped 2024 as a year of pushing the fashion ball even further. From snazzy cuts to unbelievable embellishments, the creations that proceed from this Maison fluently speak to the moment in distinct ways.
Founded by Odebunmi Ifedayo Fadekemi, the brand is “a call to women to embrace their individuality and confidently express themselves through fashion that speaks to their lifestyle.” As a result, it offers a plethora of outfits that ensure a solid slay for any woman in every aspect of her life. Whether it’s essentials that form the foundation of head-turning daily attire or statement pieces that bring the exclamation mark to occasion wear, any girl can trust Softouch Couture to deliver. What’s more, every creation comes at pocket-friendly prices, underscoring the brand’s dedication to affordability without compromise.
This commitment is even more glaring in its 2024 offerings that see each piece meticulously crafted, serving as a testament to the brand’s focus on creating pieces that not only stand out for their design but also for their staying power. For instance, their blue-and-gold Mermaidcore number is a sight for sore eyes. From the well-detailed corset bodice to the intricate patterns on the skirt and the overall fit, the dress emphasizes the undeniable craftsmanship of Softouch Couture.
Considering the brand’s mastery at creating heavy-hitting outfits, it’s no surprise that leading ladies flock to it. Softouch Couture has styled and designed for several Nigerian celebrities, including actresses Anita Joseph, Dayo Musa, Nkechi Blessing and Funmi Awelawa, and media personalities like Maria Chike, Gleeoflife, and Saskay.
Speaking on her brand and what the future holds, Odebunmi Ifedayo Fadekemi said: “For the brand, true elegance is about striking a harmonious balance between luxury and accessibility. With Softouch Couture, everyday elegance is not just a concept but a way of life.”
“I aim to continue pushing the boundaries of design, incorporating sustainable practices into my brand, and becoming a leading force in the fashion industry. Through strategic marketing and brand development, I plan to attract a wide customer base and establish a strong brand identity that resonates with fashion-forward individuals,” she added.
Discover more creations from Softouch Couture on Instagram:
@softouchcouture/Instagram
@mysoftivory/Instagram
Photos: Courtesy Softouch Couture
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