20+ Best Cold Email Software of 2024 (Review,Pros & Cons)

Cold emailing.

You either love it or hate it.

But as a business owner, you know it’s a crucial part of your sales strategy.

When done right, cold email outreach can be incredibly helpful in generating more qualified leads, booking meetings with your prospects, and boosting your business revenue.

Of course, that’s easier said than done!

I know the struggle.

Collecting accurate contact info. Trying to craft the perfect cold email. And following up with prospects who don’t write back right away (or at all).

It can be frustrating and time-consuming, to say the least.

The good news is that in 2024, there are amazing cold email software and tools available to make the process smoother and more effective for you.

In this post, I’ve compared over 20 of the best cold email software on the market right now.

Whether you need sequence automation, integrations, scalability, or detailed metrics, I’ve got a pick that fits your needs and budget.

How I Selected, Tested, and Evaluated Cold Email Software

I have spent much of my career using, testing, and even co-founding cold email software. And for this post particularly, I’ve spent dozens of hours researching and testing almost every cold email tool out there.

I began by signing up for free trials of various cold email software and used them as it’s intended to be used and evaluating them against the criteria I set. From there, I spent about an hour getting a feel for each platform’s UI, settings options, and main features, making notes for each criteria I’ve set.

After this initial pass-through, I narrowed down the list of cold email software to those I felt solidly checked by launching full-fledged campaigns. Then, I went back into each of these tools for another hour or two more to dig a little deeper and find out the results of my campaigns.

Based on the entire evaluation process, I narrowed it down to the 22 tools that merited a spot on our best cold email software list.

22 Best Cold Email Software

1. Saleshandy
2. Yesware
3. Snov.io
4. GMass
5. Mixmax
6. Quickmail
7. Klenty
8. Close.io
9. Smartlead.ai
10. Outreach
11. Reply.io
12. Mailtag.io
13. Mailmeteor
14. Hunter.io
15. MailRush.io
16. Overloop
17. Outplay
18. Lemlist
19. Uptics.io
20. Gmelius
21. Super Send
22. Apollo

1. Saleshandy (Best Cold Email Software of 2024)

• G2 — 4.6⭐/5 based on 500+ reviews
• Capterra — 4.5⭐/5 based on 100+ reviews

If you’re looking for the best cold email software to increase your lead generation and sales, Saleshandy is the number #1 pick.

Saleshandy makes it easy to launch hyper-targeted, personalized, and automated cold email campaigns at scale.

Why I Picked Saleshandy?

There were a few key reasons why Saleshandy stood out from the competition.

First of all, Saleshandy is an all-in-one cold email software that has the most advanced personalized features, bi-directional native CRM integrations, a dedicated agency portal, and a team of awesome customer support.

Apart from these, Saleshandy is also packed with unique email deliverability features like sequence score, sender rotation, and more that skyrocket your chances of reaching prospect’s primary inboxes successfully.

Finally, Saleshandy is the most affordable cold email software. For anyone looking for a reliable cold email tool on a tight budget, Saleshandy is a perfect choice.

What Does Saleshandy Do?

Saleshandy is software that helps you send more effective cold emails. It makes it easy to find email addresses, create prospect lists, and send cold emails at scale.

The main things Saleshandy does are:

• Helps you find accurate contact information from 700+ million B2B contacts.
• Hyper-personalization feature lets you craft unique and relevant emails.
• Unified inbox brings responses from all prospects to different email accounts into one place.
• Verify email addresses automatically when you upload your prospect list
• Lets you create different email templates you can customize for each prospect
• Tracks opens, clicks, and replies so you can see what’s working
• Provides reports on your email metrics so you can improve response rates
• Integrates with your CRM to sync email data and prospect details
• Schedules follow-ups to prospects who don’t respond right away

So in short, Saleshandy handles all the hard parts of cold email outreach for you. It makes the process much faster and more effective. This leaves you with more time to actually close deals and boost revenue!

Key Features of Saleshandy:

• B2B Lead Finder: You can find B2B leads effortlessly with Saleshandy’s Lead Finder. It is an extensive database of over 700 million contacts across 60 million companies.

  Plus, you can refine your search using advanced filters based on industry, designation, company size, region, and more. This way, you can easily find leads that are specifically relevant to your business.

• The best part is that you can directly add all the leads from the lead finder tool to your sequences in Saleshandy. This makes the process of outreach more streamlined.

• Email Personalization —  With Merge Tags in Saleshandy, you can auto-insert unique prospect information such as first name, company name, and other such details In your cold emails. This can make your cold email outreach seem more personalized.

• Auto Follow-Up — You can set up automatic follow-up emails to prospects who don’t initially respond, saving you manual effort. This can help you in nurturing leads over time while you focus on other tasks.

• Sequence Score — Saleshandy gives you a clear score showing how optimized your sequences are plus suggestions to refine them. Based on your Sequence Score, you can quickly improve results.

• Sender Rotation — Sending too many sales emails from one account can hurt deliverability. With the Sender Rotation feature in Saleshandy, you can rotate automated emails across unlimited linked accounts to maintain deliverability. 

• Unified Inbox — The Unified Inbox in Saleshandy allows you to track all replies from your linked email accounts in one centralized inbox. This makes it easy to monitor and continue conversations with prospects in one place.

• Advanced Team Management — For smoother collaboration and management, you can use the Advanced Team Management feature in Saleshandy. It allows you to create access rules based on job roles and monitor team performance in one workspace.

• A-Z Testing —  With the A/Z Testing feature, you can create and experiment with 26 different versions of any email element – subject lines, preheaders, body content, etc. So, with a single campaign, you can rapidly test multiple ideas to perfect every aspect of your cold emails.

• CRM Integrations — You can sync customer data directly with CRM platforms like Zoho, HubSpot, or Pipedrive. All your Saleshandy activities and prospect details automatically transfer over. 

Other Product/Service from Saleshandy

1) Agency Portal

Agency Portal is a software solution for lead-gen agencies to manage their clients’ outreach campaigns from a single interface. The solution allows you to manage unlimited clients and launch cold email outreach campaigns on your clients’ behalf, which will ultimately boost your agency’s growth.

You can have one dashboard to manage all client accounts and see campaign data. Easily take actions to achieve goals using the metrics across accounts.

You can control visibility settings to protect client privacy and sensitive data. Client view-only reporting access allows monitoring without impacting your data.

You can access guidance optimized for reaching inboxes vs going to spam. Tailored advice follows established best practices for content and technical sending.

You get scheduled analysis on campaign analytics to extract insights on what works. Continually refine your targeting and content using key conversion data.

2) Account Management Services

The Account Management Service by Saleshandy helps businesses to strategize, set up, and execute cold email campaigns on your behalf so you can focus more on closing deals. We assign a dedicated account manager to help build a prospect list, provide technical support, execute your campaigns, and boost your business ROI.

• Cold Email Campaign Management

Our team handles the full campaign process for you, from identifying prospects to executing email outreach.

We provide full technical assistance to ensure smooth campaign operation, including troubleshooting any issues.

You have direct access to a seasoned campaign specialist who guides you through each step.

Our team helps identify and target relevant prospects for your outreach to increase conversion rates.

You receive regular campaign performance reports providing insights to inform data-driven decisions.

Pros and Cons of Saleshandy:

Saleshandy Pricing:

Get more information about Saleshandy pricing from here.

2. Yesware

• G2 — 4.4⭐/5 based on 810 reviews
• Capterra — 4.3⭐/5 based on 175 reviews

Yesware is primarily known as a sales engagement platform, but it also includes excellent cold email capabilities.

Yesware makes it easy for you to see when someone opens an email you sent or clicks on a link in it. You can then use those insights to improve any future cold email campaigns.

Why I Picked Yesware?

After trying different cold email tools, Yesware turned out to be an outstanding cold email outreach tool.

First, Yesware made it really easy to integrate with your existing email account. With just a few clicks, you can connect your Gmail or Outlook and start sending cold emails from those platforms.

Additionally, Yesware provided great email templates and editing tools to quickly customize messages. The merge tags let you easily personalize emails for each recipient at scale. This helped improve open and response rates compared to your generic bulk emails.

Yesware also gave you useful insights with its real-time email tracking and analytics reporting. You can see who opened your emails and when, which can help refine your outreach strategy over time.

With its simple setup, powerful features, and understandable analytics, Yesware proved to be the ideal cold email software to boost your sales prospecting productivity.

What Does Yesware Do?

Yesware is software that helps you send and track cold emails right from your Gmail or Outlook account.

Here are the main things Yesware does:

• Lets you create templates to send bulk customized emails at scale
• Tracks opens and clicks so you know who’s engaging with your emails
• Provides real-time alerts when prospects open your emails
• Shows email history and analytics so you can improve response rates
• Helps you schedule follow-ups and reminders to prospects
• Integrates with Salesforce and other CRMs to sync email data

In summary, Yesware gives you the visibility and tools to improve email effectiveness and turn more prospects into leads.

Key Features of Yesware:

• Mail Merge — With Yesware’s mail merge, you can send personalized emails to multiple prospects at once. The personalization can extend to various fields, such as the prospect’s name, company, or any other relevant information.

• Email Tracking — You can track when your emails are opened, clicked on, and replied to in real-time. This helps you know exactly when to follow up based on the prospect’s engagement.

• Templates — You can create, save, and utilize customizable email templates. This feature saves you time while allowing you to send out numerous cold emails that still feel personal to each prospect.

• CRM Integration — Yesware integrates with CRM systems, especially Salesforce, allowing you to keep your CRM records up-to-date without leaving your inbox. This streamlines your sales process and helps you keep track of interactions.

• Follow-up Reminders — If a prospect hasn’t responded within a certain timeframe, Yesware will remind you to follow up. This feature ensures that you don’t miss out on potential leads due to a lack of response.

Pros and Cons of Yesware:

Yesware Pricing:

• Free Forever — $0/seat per month
• Pro — $15/seat per month
• Premium — $35/seat per month
• Enterprise — $65/seat per month
• Custom Plan — Request for a custom quote

3. Snov.io

• G2 — 4.5 ⭐/5 based on 270 reviews
• Capterra — 4.5 ⭐/5 based on 199 reviews

If you’re looking for affordable cold email automation, put Snov.io on your radar. It packs excellent features like template scheduling, workflows, and email tracking into its budget-friendly pricing.

Why I Picked Snov.io?

Snov.io is another super reliable cold email tool in the market.

For starters, Snov.io made it super easy to find and collect email addresses and other contact info for your prospects.

Snov.io also provided great email templating and tracking features similar to other dedicated cold email tools. You could craft compelling messages and see in real time who opened your emails.

Additionally, the built-in email verification ensures the email addresses in your database are valid and deliverable. This helped improve inbox placement and avoid bounces.

Finally, Snov.io offers an affordable pricing plan that meets your budget as a small business. That means if you don’t need more advanced enterprise features, you’ll find Snov.io’s standard plan a great fit.

What Does Snov.io Do?

Snov.io is cold email outreach software that helps you get more out of your cold email outreach.

There are a lot of things Snov.io is great at:

• Finds and verifies email addresses for your prospect list
• Checks for bounce rates and inactive emails to keep your list clean
• Lets you easily create cold email templates and campaigns
• Sends your emails at optimal times to avoid spam filters
• Tracks opens, clicks, and replies so you can see what works
• Provides reports to analyze the performance of your emails
• Helps you schedule follow-up emails to prospects
• Integrates with your CRM to sync prospect data

In short, Snov.io handles the busywork of building prospect lists, verifying emails, sending campaigns, and tracking results. This saves you time and makes your cold emailing more organized and effective for generating more sales.

Key Features of Snov.io:

• Email Finder — You can quickly find email addresses for leads on various platforms, including LinkedIn, and websites, making it easy to build a relevant mailing list for your campaigns.

• Email Verifier — Before you send out your emails, you can verify them to reduce bounce rates. This helps maintain your sender reputation and ensures your messages reach the inbox.

• Email Drip Campaigns — Set up multi-stage email sequences with triggers based on prospect actions. This means you can automate your follow-up based on whether a prospect opens an email, clicks a link, or replies.

• Email Tracker — You get real-time notifications when someone opens your email or clicks a link, allowing you to time your follow-ups perfectly based on prospect engagement.

• Personalization — Snov.io offers advanced personalization options for your emails, so you can make each message feel individually crafted for the prospect.

• Analytics — You get detailed reports on your campaign’s performance, including open rates, click-through rates, and reply rates, which you can use to tweak and improve your future campaigns.

Pros and Cons of Snov.io:

Snov.io Pricing:

• Trial Plan — $0 per month
• Starter Plan — $30 per month
• Pro Plan — $75 per month
• Managed Service Plan — $2,999 per month

4. GMass

• G2 — 4.6 ⭐/5 based on 1115 reviews
• Capterra — 4.6 ⭐/5 based on 96 reviews

If you simply need an easy way to blast out cold emails, GMass has you covered. It lets you swiftly upload large contact lists and send them cold emails with just a few clicks.

Why I Picked GMass?

Sending emails to people you don’t know, also known as cold emailing, can be challenging.

You need to get a large number of email addresses, make sure your messages don’t look spammy, and analyze what’s working. Gmass makes all of those steps much easier.

GMass integrates directly with Gmail which makes sending and tracking emails an absolute breeze. No more toggling between different systems or uploading lists.

Another big plus is how ridiculously easy it is to use. The interface is super clean and intuitive. Anyone on our team can create campaigns and start reaching out with just a few clicks.

I also love the detailed analytics GMass provides. The real-time tracking shows exactly who opened emails and when. This level of visibility is hugely valuable for honing our outreach strategy.

Finally, I Ire impressed with GMass’s deliverability and inbox placement. Their sending algorithms ensure our emails land where they should. Our open and reply rates are consistently top-notch!

With its straightforward Gmail integration, idiot-proof usability, insightful analytics, and reliable deliverability, GMass has been a total game-changer for scaling our cold email prospecting.

What Does GMass Do?

GMass takes the headache out of cold email outreach. This clever Chrome extension integrates directly with Gmail to make sales prospecting and outreach a piece of cake.

Here are some of the main things GMass does brilliantly:

• Seamlessly integrates with Gmail for sending and tracking emails
• Enables creating and managing cold email campaigns directly in Gmail
• Finds and verifies email addresses to maximize deliverability
• Tracks opens, clicks, and replies in real time for email optimization
• Schedules emails and follow-up reminders to boost productivity
• Provides email templates and CRM integrations
• Uses advanced algorithms for excellent inbox placement and deliverability
• Offers detailed analytics and metrics for improving email performance

Overall, GMass takes the pain out of cold email prospecting and helps us land way more meetings with targeted prospects.

Key Features of GMass:

• Mail Merge with Google Sheets — You can effortlessly merge data from Google Sheets to personalize your emails. This means you can tailor each email for each prospect using information from your spreadsheets.

• Automatic Follow-Up Emails — You can set up sequences of emails that are sent automatically based on whether prospects opened the previous email, clicked on a link, or replied.

• Campaign Analytics — Track the performance of your emails with comprehensive reports directly in your Gmail. You’ll see who opened your emails, who clicked your links, and who replied.

• Send Emails in Bulk from Gmail — Send out large email campaigns directly from your Gmail account, making it look like you’ve personally sent each email.

• Email Scheduling — You can schedule your emails to be sent at a later date and time. This feature allows you to reach your prospects when they are most likely to engage with your email.

Pros and Cons of GMass:

GMass Pricing:

• Standard — $19.95 per month
• Premium — $29.95 per month
• Enterprise — $49.95 per month

5. Mixmax

• G2 — 4.6⭐/5 based on 1,155 reviews
• Capterra — 4.5⭐/5 based on 184 reviews

If you want your cold email platform tightly integrated with Gmail, Mixmax is a great choice.

It enables you to easily track opens, clicks and replies right from your inbox. This gives you valuable insight without toggling between apps.

Why I Picked Mixmax?

Mixmax is packed with slick features that can completely transform your cold email outreach game. Our favorite thing about Mixmax is how beautifully it works within Gmail.

Another big differentiator is Mixmax’s killer email tracking. You get real-time alerts when prospects open your cold emails along with detailed analytics. This lets you continually refine your outreach for maximum impact.

Additionally, Mixmax makes personalization a breeze. You can create dynamic templates that auto-fill customized details for each recipient.

While initially skeptical, I was blown away by how much more effective our prospecting is with Mixmax. The platform is an invaluable asset for converting more cold outreach into sales meetings.

What Does Mixmax Do?

Mixmax is a powerful tool designed to make your email experience smarter and more efficient, especially if you use Gmail or Google Workspace (formerly G Suite) for your email communications.

Here’s a breakdown of what Mixmax can do for you:

• Lets you insert available meeting times right into your emails
• Tracks when, and sometimes even where and on what device, your email was opened.
• Schedule emails to be sent out at a more appropriate time.
• Attach files from Dropbox, Google Drive, and other services directly in your emails.
• Integrates with other tools and services, like Salesforce.

In simple terms, Mixmax turns your email into a productivity powerhouse, helping you communicate more effectively, schedule meetings without the hassle, and track your messaging impact.

Key Features of Mixmax:

• Email Sequences — You can create sequences of emails that automatically get sent based on prospect actions. If a lead doesn’t open the first email, Mixmax will send a follow-up.

• Email Tracking — Gain insight into who opens your emails and clicks on links in real time. This allows you to know the best time to follow up.

• Scheduling — You can schedule your emails to be sent at a later time or date. This ensures your emails arrive at the top of your prospect’s inbox when they are most likely to be checking their emails.

• Templates and Personalization — Use templates to streamline your workflow and personalize your outreach. You can insert placeholders that auto-populate with each prospect’s details.

• Polls and Surveys — You can embed polls and surveys directly in your emails to engage prospects and collect information without requiring them to leave their inbox.

Pros and Cons of Mixmax:

Mixmax Pricing:

• Free Plan — $0/user per month
• SMB — $29/user per month (when billed annually)
• Growth — $49/user per month (when billed annually)
• Growth + Salesforce — $69/user per month (when billed annually)
• Enterprise — Request for custom quote.

6. Quickmail

• G2 — 4.6⭐/5 based on 71 reviews
• Capterra — 4.8⭐/5 based on 25 reviews

If you want automation capabilities on a budget, Quickmail.io is a solid pick.

It delivers excellent features like customizable templates and automated multi-step workflows at an affordable price point.

Why I Picked Quickmail?

Of all the cold email tools around, Quickmail emerged as one of our top picks. Its smart automation and seamless integrations provide everything I need to scale outreach efficiently.

One of Quickmail’s standout features is its automated email verification and list cleaning. With just one click, it can scrub your lead database and ensure all prospects can receive emails. This protects our sender reputation and improves inbox placement right off the bat.

Quickmail also makes creating personalized campaigns a total breeze. You can upload prospect details to dynamically populate relevant info into each email. Segmenting and customizing at scale has never been easier!

The platform also enables to set up sequenced email workflows. Then based on prospect engagement, Quickmail automatically triggers appropriate follow-up messages. This nurturing helps build relationships and close more deals.

For any business overwhelmed by manual prospecting, Quickmail is a game-changing must-have.

What Does Quickmail Do?

Quickmail is software that makes cold email outreach much easier and more effective.

Here are the main things Quickmail can do:

• Cleans and verifies your prospect lists to improve email deliverability
• Helps you quickly create and send cold email campaigns
• Lets you track opens, clicks, and replies in real-time
• Provides templates and tools to customize bulk emails
• Automatically personalizes each message with relevant details
• Ensures your emails bypass spam filters and reach inboxes
• Schedules emails to be sent at optimal times
• Sets up automated workflows for follow-up nurturing
• Integrates seamlessly with your CRM and other tools
• Offers detailed analytics to refine your email strategy
• Enables sending hundreds of tailored emails in minutes

In a nutshell, Quickmail lets you send better cold emails to more people in less time.

Key Features of Quickmail:

• Auto Follow-Up — Quickmail lets you set up automatic follow-ups that are sent if your prospect doesn’t respond. You just set the conditions, and Quickmail takes care of the rest.

• Personalization — You can customize each email with personalized variables (like first name, company name, etc.), making each message feel uniquely tailored to the prospect.

• Email Scheduling — Schedule your emails to go out at specific times. This means you can send emails when they’re most likely to be read, no matter the time zone.

• Inbox Rotation — This feature helps to distribute your emails across different inboxes, which can improve deliverability and prevent any single email account from being overloaded or flagged for spamming.

• Integrations — Quickmail can integrate with various tools and services, streamlining your workflow and making it easy to keep all your information in sync.

• Analytics and Reporting — You can see how well your campaigns are doing and where you might need to make adjustments.

Pros and Cons of Quickmail:

Quickmail Pricing:

• Basic Plan — $49 per month
• Pro Plan — $89 per month
• Expert Plan — $129 per month

7. Klenty

• G2 — 4.6⭐/5 based on 204 reviews
• Capterra — 4.7⭐/5 based on 34 reviews

Klenty is a sales engagement platform designed to help sales teams increase their productivity and efficiency in outreach efforts.

It enables systematic execution of outreach across multiple channels, facilitates follow-ups with context, and helps in initiating new conversations at scale.

Why I Picked Klenty?

Klenty has excellent cold emailing and automation features that make it invaluable for scaling cold email outreach campaigns.

Klenty also makes creating targeted campaigns incredibly easy. I can segment prospects and set up dynamic workflows to send personalized emails automatically.

The platform’s robust analytics provide visibility into what content resonates best with our prospects. I use these insights to continually refine emails and improve results.

Since adopting Klenty, the busywork has been lifted and our prospecting is far more strategic. The platform could definitely become a core tool for managing relationships at scale and driving conversions.

In fact, for anyone overwhelmed by manual outreach, Klenty is an absolute game-changer. The automation and analytics help you nurture prospects smarter, not harder.

What Does Klenty Do?

Klenty is a tool that helps sales teams do their job better and faster. It lets them reach out to potential customers through different ways like email, phone calls, and social media, all from one place.

Here’s what Klenty does in simple terms:

• Cleans and verifies your email lists to improve deliverability
• Lets you create and send customized email campaigns
• Tracks opens, clicks, and replies in real-time
• Provides templates to design professional emails
• Personalizes each message by adding relevant details
• Ensures your emails reach inboxes and avoid spam filters
• Schedules emails to be sent at optimal times
• Sets up automated workflows to nurture prospects
• Integrates with your calendar and CRM
• Offers detailed analytics to refine your approach

In summary, Klenty automates the tedious parts of cold emailing through features like verification, scheduling, and workflows. By streamlining the manual busywork, it enables you to take a more targeted approach and ultimately turn more cold outreach into sales.

Key Features of Klenty:

• Email Cadences — With Klenty, you can create and automate personalized email sequences. This means you can set up a series of emails to be sent out on a schedule, automating your follow-up process and saving you a considerable amount of time.

• Template Personalization — You can utilize Klenty’s template personalization to make your emails feel more one-on-one.

• Prospect Management — Klenty provides you with the tools to effectively manage your prospects. You can segment them into different lists, track where they are in your sales funnel, and ensure that you’re following up with the right people at the right time.

• Email Tracking — You’ll have the ability to track opens, clicks, and replies in real-time. This feature gives you insight into how your prospects are engaging with your emails.

• Deliverability Tools — Klenty offers tools to help improve your email deliverability, including domain warm-up and spam test features, ensuring your emails have a better chance of hitting the inbox.

• Reply Detection — The software automatically detects replies and can pause or stop your email sequences accordingly, which helps prevent awkward situations where you follow up after a prospect has already responded.

Pros and Cons of Klenty:

Klenty Pricing:

• Startup — $50/user per month (when billed annually)
• Growth — $70/user per month (when billed annually)
• Pro — $100/user per month (when billed annually)
• Enterprise — Request for a custom quote

8. Close CRM

• G2 — 4.6⭐/5 based on 310 reviews
• Capterra — 4.7⭐/5 based on 147 reviews

Close CRM is an excellent all-in-one CRM with powerful cold email capabilities baked in. It makes it easy to enrich contact data, craft targeted sequences, and track engagement.

Why I Picked Close CRM?

Cold email outreach is crucial for any business looking to streamline its sales process and enhance customer relationships. After evaluating various options, I decided on Close CRM for several compelling reasons.

Close CRM offers a clean, intuitive interface that makes it easy for our team to navigate and use. I wanted a CRM that wouldn’t require extensive training to get started, and Close CRM fit the bill perfectly. Its straightforward design means our sales team can focus more on selling and less on figuring out how to use the software.

With Close, you can make calls, send emails, and even text our prospects and customers directly from the platform. This integration eliminates the need to switch between different apps and platforms, making our sales process smoother and more efficient.

It also allows us to easily track every interaction with a lead, from the initial contact to the closing of a deal.

To continuously improve your sales efforts, Close CRM provides real-time data on your sales activities, helping us identify trends, measure performance against our goals, and make informed decisions to drive growth.

In conclusion, Close CRM stood out to us for its simplicity, comprehensive features, and adaptability to our business needs. It can help you manage your customer relationships more effectively and drive our sales efforts forward.

What Does Close CRM Do?

Close CRM is like a super assistant for salespeople, keeping everything organized and making sure they focus on the right tasks.

Here’s a breakdown of what Close CRM does:

• Close lets you easily find phone numbers, email addresses, past conversations, and notes about each customer without having to search everywhere.
• Close CRM lets you call, email, and text your customers directly from the app. This means you don’t have to switch between your phone, email, and other messaging apps.
• Close CRM helps you see which deals are hot and which ones are not. It organizes your leads so you can see who’s ready to buy and who needs more time.
• Close CRM has tools that show you how many sales you’ve made, how many deals are in the pipeline, and what you need to do to hit your targets.
• It’s designed to work well for businesses of all sizes, and it can adjust as your business grows.

In short, Close CRM can organize customer information, streamline communication, automate follow-ups, and give insights into sales performance, all in one place. This helps sales teams close more deals and build better relationships with their customers.

Key Features of Close CRM:

• Built-in Calling — You have a powerful dialer integrated right into the CRM. You can make and receive calls, log them automatically, and even record them if needed.

• Email Sequencing — Create sequences of emails that are sent out automatically based on prospect actions or at set intervals, ensuring consistent follow-up without manual effort.

• Bulk Email Sending — Send personalized emails to multiple leads at once, increasing your efficiency while still keeping that personal touch.

• Smart Search & Segmentation — Use smart search capabilities to segment your leads based on various criteria, allowing for targeted and effective email campaigns.

• Workflow Automation — It allows you to automate repetitive tasks in your sales process, so you can focus on closing deals rather than getting bogged down by admin work.

• Task Reminders — You can set reminders for tasks so you never miss a follow-up or a key step in your sales process.

Pros and Cons of Close CRM:

Close CRM Pricing:

• Startup — $49 per month (includes 1 user | billed annually)
• Professional — $299 per month (includes 3 users | billed annually)
• Enterprise — $69 per month (includes 5 users | billed annually)

9. Smartlead.ai

• G2 — 4.9⭐/5 based on 10 reviews
• Capterra — No reviews found as this is a relatively new product

If you want a virtual assistant for cold outreach, check out Smartlead.ai. It allows you to describe your ideal customer.

Smartlead.ai then leverages AI to generate and send initial cold emails on your behalf. The virtual assistant handles the follow-ups based on responses as well.

Why I Picked Smartlead.ai?

Choosing the right tools for our business is crucial, especially when it comes to managing our sales leads and customer relationships. After careful consideration, I decided on Smartlead.ai to feature on our list for various reasons.

For starters, Smartlead.ai isn’t just another generic tool. It uses artificial intelligence (AI) to understand our specific business needs, helping us identify and focus on the leads that are most likely to convert into customers.

Secondly, Smartlead.ai automates the boring parts of the sales process, like sending follow-up emails and updating lead statuses.

With Smartlead.ai, it’s easy to access and manage lead information. You can quickly see a lead’s history, notes, and where they are in the sales process. This organization makes our team more efficient and helps ensure no lead gets overlooked.

Last but not least, Smartlead.ai is user-friendly. Its interface is clean and intuitive, making it easy for our team to get up to speed quickly.

What Does Close Smartlead.ai?

Smartlead.ai is a tool designed to make the sales process smarter and more efficient.

Here’s what Smartlead.ai does that got itself a spot on our list:

• Smartlead.ai uses AI to analyze your leads, understanding their needs and how likely they are to become customers.
• Smartlead.ai analyzes your sales data to give you insights. It can tell you the best times to reach out to leads, what messages are most effective, and how you can improve your sales process.
• Whether you’re a small team just starting out or a larger organization looking to streamline your sales process, Smartlead.ai can adapt to your needs.

In short, Smartlead.ai helps you understand and prioritize your leads, takes care of the boring stuff, keeps everything organized, provides valuable insights, and grows with your business.

By doing all this, Smartlead.ai makes it easier for you to close deals and build successful customer relationships.

Key Features of Smartlead.ai:

• AI-Driven Lead Scoring — Automatically ranks leads based on their likelihood to convert, helping you prioritize your outreach efforts effectively.

• Email Sequence Automation — Creates and manages automated email campaigns that send follow-ups based on prospect behavior, like opens or clicks.

• Campaign Optimization — Uses AI to suggest the best times to send emails and recommends optimizations for subject lines and content.

• Analytics and Reporting — Delivers detailed reports on campaign performance, offering insights into open rates, click-through rates, and conversion rates.

• Smart Segmentation — Categorizes leads based on demographics, behavior, and engagement, allowing for targeted email campaigns.

Pros and Cons of Smartlead.ai:

Smartlead.ai Pricing:

• Basic Plan — $33 per month (when billed annually)
• Popular Plan — $65 per month (when billed annually)
• Pro Plan — $78 per month (when billed annually)

10. Outreach

• G2 — 4.3⭐/5 based on 3081 reviews
• Capterra — 4.4⭐/5 based on 281 reviews

For enterprise sales teams wanting a best-in-class cold email platform, Outreach is a leading choice. It offers a robust suite of capabilities powered by AI and machine learning.

Why I Picked Outreach?

Choosing the right tool to help our sales team reach out to potential customers is a big decision. Outreach is one of the tools that can really level up your cold email outreach game.

For starters, Outreach is superorganized. It keeps all our sales activities in one place. This means I can easily see who I need to talk to, when I should reach out to them, and what I talked about last time.

With Outreach, I can send emails, make calls, and even send messages on social media from the same place.

Furthermore, Outreach also looks at all the emails I send and calls I make and shows us what’s working and what’s not.

The best part? – Outreach is easy to use so you can start using it without needing a lot of training. In other words, you can get to work right away without waiting to learn how everything works.

What Does Outreach Do?

Outreach offers a suite of tools aimed at increasing the efficiency and effectiveness of sales operations.

Here are some of the key functionalities of Outreach.io:

• Outreach.io allows sales teams to create automated sequences of emails, calls, and social media actions to engage prospects over time.
• The platform provides detailed tracking of emails and communications, including open rates, click rates, and reply rates.
• Outreach.io integrates with popular Customer Relationship Management (CRM) systems, such as Salesforce, ensuring that all prospect interactions are automatically logged and available in the CRM.
• Outreach.io supports A/B testing of messaging and sequences, allowing sales teams to optimize their outreach strategies based on data-driven insights.
• The platform facilitates collaboration among sales team members, enabling them to share successful sequences, templates, and strategies.

In summary, Outreach.io is designed to enhance the productivity of sales teams by automating routine tasks, providing valuable insights into sales activities, and facilitating more effective communication with prospects and customers.

Key Features of Outreach:

• Sequence Automation — You can automate your emails, placing prospects into sequences that will send follow-up messages based on their actions. No need to remember to send that second or third email—it’s all done for you.

• Personalization Features — Outreach.io lets you personalize your emails at scale. You’ll have the power to tailor messages to each prospect without sacrificing the personal touch that’s so crucial in cold emailing.

• A/B Testing — Optimize your emails with A/B testing to see what messaging works best. This feature allows you to constantly refine your approach for better open and response rates.

• Template Library — Save time with a library of email templates. You can use and modify proven templates to kickstart your campaigns.

• Analytics Dashboard — With Outreach.io, you’re not emailing blind. The analytics dashboard gives you a real-time overview of how your campaigns are performing, so you can make data-driven decisions.

• Salesforce Integration — If you’re using Salesforce, you’ll appreciate how Outreach.io syncs up with your CRM, keeping all your lead data in sync and up to date.

• Multi-Channel Capabilities — Outreach isn’t just about email. You can connect with your prospects across various channels, including phone calls and social media, all within the same platform.

Pros and Cons of Outreach:

Outreach Pricing:

• Standard — Request for a custom quote
• Professional — Request for a custom quote

11. Reply.io

• G2 — 4.6⭐/5 based on 996 reviews
• Capterra — 4.6⭐/5 based on 96 reviews

Reply.io is a sales engagement platform similar to Outreach.io, designed to streamline and automate the communication process for sales, marketing, and recruitment professionals.

It offers a range of tools and features aimed at helping users efficiently manage their outreach and follow-up processes with prospects, leads, and customers across various channels.

Why I Picked Reply.io?

Reply.io is designed to help businesses automate their outreach processes, improve engagement with prospects and customers, and ultimately drive more sales and conversions through efficient and personalized communication strategies.

One of the reasons for picking Reply.io is because it’s really user-friendly. It has a clear and straightforward interface so that you can get started right away, making our work smoother and faster.

With Reply.io, you can organize all our outreach activities in one place, so I can see at a glance what needs to be done next.

Reply.io isn’t just about sending emails. It also helps to find and connect with potential customers on platforms like LinkedIn. This multi-channel approach can expand your reach and find more people who might be interested in what I offer.

Best of all, Reply.io is flexible and scalable, meaning it can grow with your business.

What Does Reply.io Do?

Reply.io is a popular cold emailing tool that helps people who are trying to sell products or services to reach out to potential customers more effectively.

Here are the main things Reply.io can do:

• Reply.io allows to create and automate personalized email sequences at scale.
• You can customize sequences based on recipient actions, such as email opens, clicks, or replies.
• The platform integrates with popular CRM systems, ensuring that all interactions and activities are automatically logged and synchronized with your CRM.
• Beyond email, Reply.io supports engagement through multiple channels, including phone calls, SMS, LinkedIn messages, and more.
• The platform provides detailed analytics and reporting features, giving insights into campaign performance, sequence effectiveness, and individual engagement metrics.
• You can also test different messaging and sequence strategies with A/B testing features to determine what works best for your audience.

All in all, Reply.io is designed to help businesses automate their outreach processes, improve engagement with prospects and customers, and ultimately drive more sales and conversions through efficient and personalized communication strategies.

Key Features of Reply.io:

• Email Automation — You can automate not just your emails but also follow-ups based on the behavior of your prospects. If someone opens your email but doesn’t respond, Reply.io can send a follow-up based on that action.

• Personalization at Scale — Despite automating your outreach, you won’t lose that personal touch. You can use custom variables and fields to make each email feel as though it was hand-typed.

• AI Email Quality — Reply.io employs AI to score your email content, giving you suggestions on how to improve it for higher engagement rates.

• Performance Analytics — You have access to detailed reports on how your campaigns are performing, with metrics on open rates, reply rates, and more, helping you refine your strategies.

• Team Collaboration — You can share successful templates, campaigns, and reports with your team, making it easier to maintain a unified outreach strategy.

• A/B Testing — You can test different versions of your emails to find out which messaging resonates best with your audience, allowing for data-driven optimization.

Pros and Cons of Reply.io:

Reply.io Pricing:

• Free — $0 per month
• Starter — $60/user per month
• Professional — $90/user per month
• Custom — Request for a custom quote

12. Mailtag.io

• G2 — 3.9/5⭐ (Based on 11 reviews)
• Capterra — 3.7/5⭐ (Based on 20 reviews)

Mailtag.io provides an automation-focused solution optimized for sales teams.

It makes it simple to create, personalize, and track template-based emails. Mailtag.io also enables you to set up workflows to nurture contacts based on their engagement.

Why I Picked Mailtag.io?

Mailtag.io is a cold email automation tool designed primarily for Gmail users.

Mailtag.io offers the ability to schedule emails to be sent at a later time or date. This feature is useful for ensuring emails are sent at the most opportune time for the recipient, increasing the likelihood of engagement.

You can set up sequences of follow-up emails that are automatically sent if there is no response to the initial email.

The platform provides detailed analytics on email performance, including open rates, click rates, and response rates. This data helps users refine their email strategies and improve overall effectiveness.

Most importantly, Mailtag.io gives us clear, simple reports on how our emails are doing. I can see how many people open our emails, how many click on links, and more.

What Does Mailtag.io Do?

Mailtag.io is an email automation and marketing platform designed for small businesses.

Here are some key things Mailtag.io offers:

• Mailtag lets you set up sequences of follow-up emails that are automatically sent if there is no response to the initial email.
• offers the ability to schedule emails to be sent at a later time or date.
• Sends real-time desktop notifications when their emails are opened or links are clicked.
• Provides detailed analytics on email performance, including open rates, click rates, and response rates.

In a nutshell, Mailtag.io stands out as a considerable cold email tool for anyone looking to enhance their cold email strategy. It can significantly increase the effectiveness and efficiency of their email outreach and follow-up activities.

Key Features of Mailtag.io:

• Email Scheduling — Mailtag.io allows you to schedule your emails to be sent at a later time or date. This ensures your emails hit your prospect’s inbox at the most opportune moment, regardless of time zones or working hours.

• Automated Follow-Ups — Set up automated follow-up emails to be sent if there’s no response to your initial email. This increases the chances of getting a response without manual effort.

• Email Tracking — You get real-time alerts when your emails are opened. This feature helps you to know exactly when your prospect has read your message, allowing for timely follow-ups.

• Link Tracking — Beyond email opens, you can also track when links within your emails are clicked. This insight is crucial for understanding prospect engagement and interest levels.

• Dashboard — A simple and intuitive dashboard gives you an overview of your email performance metrics, such as open and click rates, which is essential for measuring the effectiveness of your campaigns.

Pros and Cons of Mailtag.io:

Mailtag.io Pricing:

• Free Trial – $0/user per month (14 days)
• Monthly Plan — $12.99/user per month
• Yearly Plan — $9.99/user per month

13. Mailmeteor

• G2 — No reviews
• Capterra — 4.8/5⭐ (Bases on 12 reviews)

Mailmeteor is an email marketing and mail merge tool that integrates with Google Workspace, particularly Google Sheets and Gmail, to enable users to send personalized mass emails directly from their Gmail account.

Why I Picked Mailmeteor?

Mailmeteor is a popular cold emailing tool that is designed to maximize email deliverability while ensuring that each prospect feels like they’re receiving a personal message.

In other words, Mailmeteor allows you to create personalized emails using data from Google Sheets. This means you can customize each email with the recipient’s name, company, or any other personalized information you have in your spreadsheet.

Most importantly, Mailmeteor doesn’t store our emails on its servers, unlike the other tools. This means your business and your prospects’ sensitive information stays private.

Furthermore, Mailmeteor provides detailed analytics on your email campaigns, including information on who opened your emails, clicked on links, and more. This allows you to measure the effectiveness of your outreach and make informed decisions.

Plus, you can create and save email templates within Mailmeteor, making it easy to maintain a consistent look and feel across your email campaigns.

All in all, Mailmeteor is particularly useful for professionals and organizations looking to conduct email outreach, marketing campaigns, or any communication that requires personalization at scale without sacrificing the personal touch.

What Does Mailmeteor Do?

Mailmeteor makes it easy to send personalized emails to lots of people at once, directly from Gmail, using information from Google Sheets. It’s a powerful tool for anyone who wants to launch cold email campaigns at scale efficiently.

Here are some key things Mailmeteor offers:

• Integrates directly with Gmail for easy sending and tracking
• Lets you create and send cold email campaigns within Gmail
• Provides templates to customize and personalize emails
• Tracks opens, clicks, and replies in real-time
• Shows detailed analytics to improve email performance
• Verifies email addresses to maximize deliverability
• Schedules emails to be sent when most opened
• Sets reminders to follow up with prospects

So in a nutshell, Mailmeteor has all the functionality you need for automating your cold email outreach campaigns. This saves you time and helps convert more prospects into sales.

Key Features of Mailmeteor:

• Integration with Google Workspace — You can use Mailmeteor right within Google Sheets, which makes merging data and sending emails extremely easy since you’re already familiar with the Google interface.

• Mail Merge — You can quickly insert names, job titles, or any other information from your Google Sheets into your emails at scale for a personalized touch.

• Email Tracking — Gain insights into who has opened your emails and who has clicked the links within them. This helps you gauge the interest of your prospects and tailor your follow-ups.

• Templates — Access a library of templates or create your own. This saves time and helps maintain consistency in your communications.

• Batch Sending — Send out batches of emails to avoid overwhelming your server or getting flagged as spam, which also helps to manage Gmail’s daily sending limits.

Pros and Cons of Mailmeteor:

Mailmeteor Pricing:

• Premium — $9.99/user per month
• Pro — $24.99/user per month
• Business — $49.99/user per month

14. Hunter.io

• G2 — 4.4⭐/5 based on 400+ reviews
• Capterra — 4.6⭐/5 based on 500+ reviews

If you already use and love Hunter.io for contact data enrichment, take a look at their new Campaigns feature.

Hunter Campaigns allows you to seamlessly execute cold email sequences using the lists enriched through Hunter.io.

Why I Picked Hunter.io?

Hunter.io is like a detective for email addresses. If you need to find someone’s email at a specific company, Hunter.io can find it for you. It searches the Ib and uses its database to give us the email addresses I need, saving us a lot of time.

On top of that, Hunter.io also checks email addresses to make sure they’re correct. This way, I know our emails are going to the right place.

Besides finding and verifying emails, Hunter.io also gives us insights about the email addresses it finds, like where they come from and how confident Hunter.io is that they’re correct.

Recently, they’ve also added the functionality to send cold emails right from the platform. In fact, you can create personalized email campaigns directly within Hunter. By using data from your email lists, you can customize each email for its prospect, increasing the likelihood of engagement.

In summary, I chose Hunter.io because it’s fast at finding and verifying email addresses, lets you automate cold email outreach, provides useful insights, and has transparent pricing.

What Does Hunter.io Do?

Hunter.io is a great cold email software because whether you’re trying to reach anyone for sales or networking, the tool can help you do it more efficiently.

Here are the main things it does:

• Lets you search for email addresses by name, company, or domain
• Provides company and contact data to enrich your prospects
• Verifies email addresses are valid before outreach
• Checks for bounce rates and inactive emails
• Shows you the best times to email specific contacts
• Automates sending personalized cold emails at scale
• Has a free plan for basic email searching

In essence, Hunter.io is not just a tool for finding email addresses; it’s a comprehensive cold email software that assists you in every step of your email outreach.

From discovering and verifying email addresses to sending personalized campaigns and tracking their success, Hunter.io is an invaluable asset for anyone looking to make their mark through cold emailing.

Key Features of Hunter.io:

• Email Finder — Before you even start your campaign, Hunter helps you find professional email addresses associated with the domain of interest. This is crucial for building a targeted email list.

• Email Campaign — You can create personalized email campaigns directly within Hunter. By using data from your email lists, you can customize each email for its prospect, increasing the likelihood of engagement.

• Email Scheduling — Send your emails at the right time by scheduling them according to your prospect’s time zones and preferred hours. This feature ensures your emails are more likely to be opened.

• Email Follow-ups — Set up automatic follow-ups to be sent if your first email doesn’t get a reply. You can define the delay between follow-ups and customize each message, keeping your outreach persistent yet personalized.

• Email Verification — Prior to sending your emails, Hunter can verify the email addresses on your list to decrease bounce rates and protect your sender reputation.

• Performance Tracking — Analyze the performance of your campaigns with detailed metrics on opens, clicks, and replies. This helps you understand what works and what needs improvement.

Pros and Cons of Hunter.io:

Hunter.io Pricing:

• Free — $0 per month
• Starter — $34 per month
• Growth — $104 per month
• Business — $349 per month

15. MailRush.io

• G2 — 4.1⭐/5 based on 4 reviews
• Capterra — 4.2⭐/5 based on 11 reviews

If you want a streamlined way to send one-off cold emails, consider MailRush.io. Its simple drag-and-drop interface makes it fast and easy to draft high-quality emails.

Why I Picked MailRush.io?

MailRush.io is super user-friendly. I didn’t have to scratch our heads trying to figure it out. It’s straightforward, which means I got to start our email campaigns without any hassle.

In fact, MailRush really shines when it comes to cold emailing. It’s designed to help us reach out to new prospects and ensure our emails land in inboxes (not spam folders).

Furthermore, MailRush.io provides detailed tracking and analytics, so I know who’s opening our emails, clicking on links, and engaging with our content.

Last but not least, whenever I had questions, the MailRush.io support team was there to help.

So, in short, I chose MailRush.io because it’s easy to use, perfect for cold emails, automates the follow-up process, and has a supportive team behind it.

What Does MailRush.io Do?

MailRush.io makes it easy for anyone to create and send professional emails.

With MailRush.io, you can:

• Create personalized email sequences with their easy drag-and-drop editor.
• Schedule cold email campaigns to go out at the best times.
• See who opened and clicked on your emails.
• Connect MailRush.io to your Gmail account to send emails from Gmail.
• Check if your emails will get blocked or go to spam folders.

All in all, MailRush.io has all the features you need to send personalized cold emails in one simple platform. It’s great for businesses and teams that want professional cold emails without complexity.

Key Features of MailRush.io:

• Email Automation — MailRush.io allows you to automate your email sequences, making sure that follow-ups are timely and consistent, increasing the chances of engaging with your prospects.

• List Management — You can manage your contact lists within MailRush.io, segmenting and organizing your leads for targeted campaigns. This means you can tailor your approach to different audience segments for better responses.

• Cold Email Personalization — The platform offers personalization tokens, so you can make each email feel individual and directly addressed, enhancing the likelihood of a prospect’s engagement.

• Email Deliverability Tools — MailRush.io provides tools to help ensure high deliverability, such as domain and IP warming, which are crucial for maintaining your sender reputation.

• A/B Testing — You can test different versions of your emails to see which one performs better. This feature is key for optimizing your campaigns for higher open and conversion rates.

Pros and Cons of MailRush.io:

MailRush.io Pricing:

• Free — $0 per month (100 emails credit)
• Starter — $8.25 per month (30,000 emails/month | billed annually)
• Pro — $16.58 per month (50,000 emails/month | billed annually)
• Premium — $37.42 per month (150,000 emails/month | billed annually)

16. Overloop

• G2 — 4.3⭐/5 based on 110 reviews
• Capterra — 4.0⭐/5 based on 1 review

If you’re part of a large outbound sales development team and want an elite enterprise-level solution, check out Overloop.

Why I Picked Overloop?

I included Overloop in our list of top cold email tools for a few key reasons.

For starters, It makes finding email addresses super easy. Just connect Overloop to LinkedIn and it automatically finds the emails of people you want to contact.

Secondly, Overloop has great templates and tools for personalizing cold emails. You can merge names, interests, and other details to make your outreach more custom. This improves open and response rates.

Plus, you also get detailed analytics on who opens and responds to emails. This visibility allows you to track your outreach for better results.

In short, Overloop automates and streamlines the entire cold email process. I found it to be one of the smartest and most effective solutions out there for individual salespeople and teams.

What Does Overloop Do?

Overloop makes it much easier to do cold outreach by email. Here’s exactly how it helps:

• Finds the email addresses of people you want to contact automatically.
• Has templates and tools to make your cold emails look more personalized.
• Lets you schedule follow-up emails to go out automatically.
• Tracks who opens and responds to your emails.
• Integrates directly with Gmail for fast use.
• Offers tools to manage lists of prospects and strategize your outreach.

Overall, Overloop removes the headache of launching cold email campaigns. It handles the hard parts so you can be more effective and get better results from your cold outreach.

Key Features of Overloop:

• Prospecting — You can find and verify email addresses right from your browser as you browse through LinkedIn profiles or company websites with Overloop’s Chrome extension. This makes building your lead list much more straightforward.

• Email Automation — Set up personalized email sequences that automatically send follow-ups based on prospect behavior. This means if someone doesn’t open your email, Overloop can send them a nudge without you lifting a finger.

• CRM Integration — You’ll appreciate the ease of managing your contacts and deals without having to leave Overloop, thanks to its integration with popular CRMs. Your sales data are all in one place, making it easier to keep track of interactions and deals.

• Workflow Creation — You can create multi-step workflows that go beyond just emails. Incorporate tasks, calls, and LinkedIn messages into your sales sequences to engage with your prospects across multiple channels.

• Email Tracking — Get real-time notifications when a prospect opens your email or clicks a link. This allows you to time your follow-ups perfectly.

• Team Collaboration — If you’re working as a team, you can share campaigns, templates, and results, fostering collaboration and ensuring consistency in communication.

Pros and Cons of Overloop:

Overloop Pricing:

• Startup — $40/user per month (when billed annually)
• Growth — $82/user per month (when billed annually)
• Enterprise — $124/user per month (when billed annually)

17. Lemlist

• G2 — 4.1 ⭐/5 based on 133 reviews
• Capterra — 4.6 ⭐/5 based on 369 reviews

If you want cold email automation powered by segmentation, you can also consider Lemlist.

Why I Picked Lemlist?

Lemlist earned a top spot on our list of cold email software because it has some great features that really help make cold outreach effective.

Lemlist makes it super fast to find the right email addresses to cold email. Its Chrome extension lets you find emails in just a few clicks while browsing LinkedIn.

It has an excellent cold email editor that offers templates and tools to personalize your messages. This results in higher open and response rates.

You can schedule sending your cold emails at the optimal times. Lemlist analyzes when recipients are most active.

It provides detailed analytics on opens, clicks, and replies so you can fine-tune your approach.

Finally, it also helps you manage lists of prospects and structure effective follow-up. This improves results over time.

Overall, Lemlist provides an end-to-end cold email solution and that’s what earned it the reputation of being one of the top cold email tools out there.

What Does Lemlist Do?

Lemlist makes sending cold emails much simpler and more effective. Here’s how:

• Finds the right email addresses fast while browsing LinkedIn.
• Lets you schedule sending your emails at times when recipients are most active.
• Shows you detailed data on opens, clicks, and replies.
• Helps you manage and follow up with your prospect lists in an organized way.
• Provides reports to analyze the performance of your cold email campaigns.

In summary, Lemlist handles the hard parts of doing cold outreach by email. It makes the process far easier and more successful overall.

Key Features of Lemlist:

• Email Personalization — With Lemlist, you can go beyond just using the prospect’s name. You can personalize images and videos within your emails, creating a unique and engaging experience for each prospect.

• Automated Campaigns — You can set up sequences of emails that get sent automatically based on prospect actions like opens, clicks, or replies. Your follow-ups can be precisely timed to increase engagement.

• Deliverability Optimization — Lemlist provides tools and best practices to help you warm up your email account, improving your sender reputation and ensuring your emails land in the inbox, not the spam folder.

• A/B Testing — You’re able to test different subject lines and email content to see which versions perform the best. This helps you refine your approach and improve your campaign results.

• Team Collaboration — If you work with a team, you can collaborate within Lemlist, and share campaigns, templates, and results, making it easier to coordinate your outreach efforts.

Pros and Cons of Lemlist:

Lemlist Pricing:

• Standard — $50/seat per month (when billed annually)
• Pro — $83/seat per month (when billed annually)
• Enterprise — Request for a custom quote

18. Outplay

• G2 — 4.5⭐/5 based on 247 reviews
• Capterra — 4.7⭐/5 based on 70 reviews

Outplay is a premier enterprise-level cold email platform optimized for sales teams. It focuses on empowering sales reps through excellent automation, sequencing, and AI capabilities.

Why I Picked Outplay?

One of the primary reasons I chose Outplay is its incredibly user-friendly interface. It is designed with simplicity in mind which made it easy for our team members to navigate and use without any hassle.

Another reason why Outplay stood out is because of its highly customizable nature. Put simply, Outplay allowed me to tailor its features to fit our specific workflow and preferences.

On top of this, Outplay’s customer support team is responsive, knowledgeable, and genuinely cares about helping us succeed.

Last but not least, budget considerations are always important, and Outplay offers an excellent balance of cost and value. It provides all the features at an affordable price that makes sense for most small businesses.

What Does Outplay Do?

Outplay is a sales engagement and automation platform that focuses on helping sales teams reach out to potential customers more effectively and efficiently.

The main things Outplay does are:

• Outplay helps sales teams find and connect with people who are most likely to be interested in what they’re selling.
• Outplay has tools that can automate sending cold emails, making phone calls, and following up with potential customers.
• When you’re talking to many potential customers, it’s easy to lose track of who said what. Outplay provides a way to keep all these conversations organized.
• Outplay analyzes data from sales activities to show what’s working and what’s not. This helps sales teams adjust their strategies in real time.
• Outplay makes it easy for teams to work together, share information, and support each other in reaching their sales goals through its team collaboration features.

In simple terms, Outplay is like a toolbox for sales teams. It gives them everything they need to find potential customers, communicate with them effectively, and make more sales, all while saving time and effort.

Key Features of Outplay:

• Multichannel Outreach — Outplay lets you reach prospects where they are most responsive, whether that’s through email, phone, SMS, LinkedIn, or Twitter. You get to orchestrate your outreach across different platforms, all from one place.

• Email Sequences — Set up a sequence of emails that automatically go out based on the schedule you decide. If someone doesn’t respond, Outplay will send them a follow-up, ensuring that no prospect slips through the cracks.

• Personalization at Scale — Craft emails that speak directly to each prospect by utilizing Outplay’s personalization features. Merge tags pull in data like the prospect’s name, company, or job title, making each email feel one-to-one.

• A/B Testing — Test different subject lines, email bodies, and calls to action to see what resonates best with your audience. Outplay’s A/B testing helps you refine your approach based on actual data.

Pros and Cons of Outplay:

Outplay Pricing:

• Free — $0 per month
• Growth — $79/user per month (when billed annually)
• Enterprise — Request for a custom quote

19. Uptics.io

• G2 — 4.5⭐/5 based on 57 reviews
• Capterra — 4.6⭐/5 based on 6 reviews

  Uptics.io is a cold email software that comes packed with AI-powered features.

  Using the Cold to Gold AI Assistant, you can create campaigns that drive higher response rates.

Why I Picked Uptics.io?

Uptics.io impressed us with its intuitive and user-friendly design. This aspect was crucial for us because it meant our team could adopt and adapt to it quickly, without the need for extensive training.

Secondly, the ability to customize and tailor the platform to fit our specific requirements was a game-changer. Uptics.io offers flexibility that lets us adjust its functionalities to align with our sales and communication strategies.

Other than these, Uptics.io is a powerhouse of features that cater to every aspect of the sales process. From lead management and email automation to performance tracking and analytics, it offers a suite of tools that empower us to manage our sales funnel efficiently.

But before finalizing our decision, I looked into the experiences of other businesses with Uptics.io and found a consistent theme – significant improvements in sales efficiency and productivity.

In summary, our decision to go with Uptics.io was based on its ease of use, customization options, and comprehensive sales tools.

What Does Uptics.io Do?

Uptics.io is a platform designed to supercharge the way sales teams operate, making their work more efficient and effective.

Here’s a breakdown of what Uptics.io does:

• Uptics.io offers a suite of tools that help sales teams organize their daily tasks, follow up with leads, and manage their pipelines.
• Whether it’s sending out initial contact emails, scheduling follow-ups, or tracking responses, Uptics.io can automate these tasks efficiently.
• Uptics.io analyzes sales activities and outcomes and offers insights into what strategies are working and which ones need adjustment.
• Uptics.io provides features that enhance collaboration among team members.

In a nutshell, Uptics.io acts as a comprehensive platform that supports sales teams at every step of the sales process, from initial outreach to closing deals.

Key Features of Uptics.io:

• Multichannel Outreach — You can reach your prospects via email, phone, or SMS through Uptics. You can also set up multi-channel sequences for better engagement.
• AI-Powered Cold Emails — You can easily create cold emails with their AI assistant and then even set up effective AI-powered sequences. This AI assistance can take the load off your team and make your campaigns more efficient.
• Unified Inbox — If you have linked multiple email accounts for your campaigns, you can check all the responses in a unified inbox. This makes it easy to manage responses.
• Sales Hub — Uptics comes with a Sales CRM that enables you to store contact properties, score leads, track deal history, and forecast sales. You can even automate sales workflows and get a complete overview of your pipeline with key metrics within the platform.

Pros and Cons of Uptics:

Uptics Pricing:

• Prospect — $0 per year
• Engage — $390/user per year
• Convert — $590/user per year

20. Gmelius

• G2 — 4.4⭐/5 based on 767 reviews
• Capterra — 4.6⭐/5 based on 43 reviews

Gmelius is a cold email outreach and automation tool that you can use for inbound and outbound automation.

Why I Picked Gmelius?

There were many reasons that led us to pick Gmelius to feature in our list of best cold email software.

For starters, Gmelius integrates directly into Gmail. This integration means there’s no need to switch between different apps or learn a new interface.

Furthermore, Gmelius also offers features like shared inboxes, email delegation, and team notes, which have significantly improved our team collaboration.

Beyond team collaboration, the flexibility to create custom workflows with Gmelius has been a game-changer. You can automate repetitive tasks, set up specific email sequences, and tailor the platform to fit our unique processes.

Best of all, Gmelius offers clear, straightforward pricing plans that make it easy to understand what I’m paying for and ensure I’m getting valuable features at a fair price.

Finally, the decision to choose Gmelius was also influenced by the positive feedback from other users. I read dozens of product reviews online from other businesses, which reassured us that Gmelius indeed deserved a spot on our list.

What Does Gmelius Do?

Gmelius is designed for sales teams that rely on cold email outreach for lead generation, collaboration, and managing tasks.

Here’s a simple breakdown of what Gmelius does:

• Gmelius makes it easier for teams to communicate by allowing them to share inboxes. This means everyone can see and respond to emails without having to forward messages back and forth.
• Beyond emails, Gmelius lets you turn your inbox into a project management tool. You can create tasks, assign them to team members, and track their progress, all from within your email.
• Gmelius can automate repetitive email tasks with features like email templates, sequences, and automated follow-ups.
• Gmelius integrates with popular platforms like Slack, Trello, and Zoom. This means you can connect your email activities with other aspects of your work seamlessly and make your workflow more efficient.

In simple terms, Gmelius offers a suite of features to help you get more done directly from your inbox.

Key Features of Gmelius:

Pros and Cons of Gmelius:

Gmelius Pricing:

• Growth — $24 per seat per month (billed annually)
• Pro — $36 per seat per month (billed annually)

21. Super Send

• G2 — 4.8⭐/5 based on 9 reviews
• Capterra — 4.9⭐/5 based on 18 reviews

Super Send is an affordable, user-friendly cold email tool that is great for beginners.

Why I Picked Super Send?

Super Send stands out with its advanced personalization features, which significantly increased our engagement rates.

Plus, Super Send integrates effortlessly with the tools I already use, from CRM systems to social media platforms.

The detailed analytics and reporting features provided by Super Send have been invaluable. With real-time insights into campaign performance, I can make data-driven decisions, adjust our strategies on the fly, and continually improve our email marketing efforts.

Finding a cost-effective solution that doesn’t compromise on quality is always a challenge, but Super Send delivers. Their pricing structure is transparent and scalable and can fit every small business budget.

What Does Super Send Do?

Super Send makes cold email outreach simpler and more effective for businesses and individuals.

Here’s a breakdown of what Super Send does:

• Super Send allows you to create and send cold email campaigns to a list of recipients easily.
• You can automatically insert the recipient’s name, company, or other details into the email with merge tags.
• Super Send provides detailed analytics on open rates, click-through rates, and more, so you can see what’s working and what isn’t.
• Super Send uses advanced technology to maximize the chances of your emails being delivered successfully.

In essence, Super Send is all about making email marketing and outreach as easy and effective as possible. It takes the hassle out of managing email campaigns, from personalization and automation to tracking and integration.

Key Features of Super Send:

• Email Automation: Super Send enables you to send cold emails directly via your Gmail address. After your initial emails, you can also schedule automated follow-ups based on recipients’ activity.
• Multi-Channel Outreach: Along with email, Super Send allows you to reach your prospects via Twitter and LinkedIn. You can automate profile visits, connection messages, and connection requests for better visibility and engagement.
• Inbox Rotation: You can increase your sending volume without shooting ESP sending limits with the Inbox Rotation feature in Saleshandy. It allows you to send emails for one campaign from different email addresses.
• A/B Testing: You can A/B test your cold email subject lines to find the ones that resonate the most with your recipients.

Pros and Cons of Super Send:

Pros:

• It has an intuitive and logical interface.
• Their customer support team is very responsive.

Cons:

• Some users say it would be helpful to have a product walkthrough in the system.

Super Send Pricing:

• Bootstrapper — $30 per month
• Startup — $50 per month
• Scale — $75 per month

22. Apollo.io

• G2 — 4.8⭐/5 based on 6,429 reviews
• Capterra — 4.6⭐/5 based on 335 reviews

With Apollo.io, you get an all-in-one cold email solution with built-in features to streamline your campaigns. The platform offers email verification to confirm the validity of collected addresses.

Why I Picked Apollo.io?

One of the best things about Apollo.io is how it works with the tools I already use.

Whether it’s our email system or customer relationship management (CRM) software, Apollo.io fits right in.

Another reason why Apollo.io made it to our list is because the platform makes it super easy for us to find the right people to talk to. With its vast database and smart search features, you can quickly find potential customers who are most likely to be interested in what you offer.

Besides this, Apollo.io can automate sending initial emails to follow up in a personalized way with its in-built features. This can make your outreach efforts much more efficient.

And with its analytics, you can see how our emails are performing and make smarter decisions about how to approach your sales strategy.

In summary, Apollo.io has made finding and reaching out to potential customers much easier, integrates with our existing tools, and automates a lot of the hard work. In other words, it can help your sales team become more efficient and effective.

What Does Apollo.io Do?

Apollo.io is a comprehensive sales platform that provides tools and data to help businesses streamline their sales process, from finding potential customers to closing deals.

Here’s a breakdown of what Apollo.io does:

• Has a vast database of companies and contacts, including details like job titles, industries, and company size.
• Allows creating email sequences that send out messages on a schedule you set.
• can integrate with other tools you use like CRM systems (e.g., Salesforce) and email platforms (e.g., Gmail)
• provides data and analytics that can help you refine your sales strategies.

In simple terms, Apollo.io acts as an all-in-one platform for sales teams, offering the tools and data needed to find potential customers, reach out to them effectively, and refine sales strategies based on real-world data.

Key Features of Apollo.io:

• CRM Enrichment: You can enrich over 38 company and contact data attributes via Apollo.io’s large database. You can even schedule an automatic enrichment to auto-fill new data or add missing fields.
• Lead Scoring: They have AI-generated auto-score models that take in success data from your account history to highlight high-converting prospects precisely. You can also create your scoring models by defining variables, criteria, and weightings.
• Multi-Channel Sequences: You can create automated multi-step sequences to reach your prospects via LinkedIn, emails, and calls.
• Deal Management: Apollo Deals can help you view all your sales activities across different stages in one platform. It acts as a simple CRM to context for all deals within a platform.
• Chrome Extension: When you use their Chrome Extension, you can get mobile numbers and email addresses for contacts directly. You can also use it with Gmail, Salesforce, HubSpot, and Google Calendar to seamlessly access contact data.

Pros and Cons of Apollo.io:

Apollo.io Pricing:

• Free — $0 per month
• Basic — $49 per user per month
• Professional — $79 per user per month
• Organization — $119 per user per month

Must-Have Features in Cold Email Software for Successful Outreach

Using the right software can make a big difference in getting more responses and landing meetings. However, it’s important to have a clear idea of exactly what to look for in cold email software.

Given the nature of the cold email outreach approach, some features are a must-have to launch successful outreach campaigns.

Let’s take a look at them:

1 — Email Personalization

When sending cold emails, you need to personalize each one with merge tags. It only takes seconds, but personalization makes your outreach seem tailored and human. 

Using custom fields like “[First Name]” or “[Company Name]” makes prospects feel you’re speaking to them directly, not blasting out spam. 

This personalized approach can drive higher open and response rates.

2 — Email Scheduling

You want recipients reading your email during peak engagement hours. That way, you increase the chances of increasing your open rate.

A recent study shows that Tuesday is the best day to send cold emails.

The best time to send cold emails is between 10 AM and 11 AM or after 5 PM. 

So, it’s a good idea to look for cold email software with scheduling features so you can deliver your cold emails when your recipients are most likely to read them.

3 — Automatic Follow-Up Emails

Don’t give up if you don’t hear back after you send your first cold email. You can set up automatic reminders over time to keep your message top of mind. 

This gentle persistence nurtures leads while you scale outreach.

That’s why it is a good idea to look for a cold email outreach tool that allows you to send timely follow-up emails. 

Typically, you can set rules for sending reminders if you don’t receive a response for a pre-defined time.

This is an essential feature because it lets you nurture leads automatically and increase your chances of getting responses.

4 — Centralized Inbox

If you’re using multiple email accounts for your cold email campaigns, managing all your emails can be a headache. 

That’s why it’s critical to use cold emailing software that lets you connect multiple email accounts and brings all your emails into a unified inbox.

5 — Email Deliverability

If you want your cold email campaigns to be effective, you want to avoid the spam folder. 

Personalization, contact verification, and adding content variations are some of the things that can help you improve your email deliverability. 

So, make sure you look for tools with deliverability features to pave the smooth road to inboxes.

6 — Team Collaboration

A shared workspace lets your team access templates, schedule emails, and view metrics together. 

Ideally, you should choose a platform that supports multiple users and enables you to assign hierarchy based on individual roles.

These team management features ensure everyone has access to the tools they need while also maintaining privacy. 

7 — CRM Integrations

For best results from your cold email efforts, you need to sync your outreach with your CRM containing prospect and customer data.

This is why it’s critical to go with a tool that offers integrations with leading CRMs like Pipedrive, Zoho, Hubspot, and others.

With such integrations, you can seamlessly pull contact details from your CRM into your cold email templates and workflows.

After knowing the essential features of a cold email platform, let’s take a look at our thoughtfully curated list of the best cold email outreach software for 2024.

Bonus — Cold Emailing Best Practices

When reaching out to your prospects via cold email, it’s crucial to make a first good impression.

Here are the best practices you can implement to take your cold email outreach campaigns to the next level.

1 – Use Multiple Email Accounts

When doing cold outreach, use multiple email addresses instead of just your main one. This allows you to segment your list and test different approaches. 

If one account gets marked as spam, you still have others to use. You can rotate your email addresses when sending cold emails to aid deliverability.

2 – Verify Your Email List

Before you hit send on any outreach emails, take the time to double-check that all the email addresses on your list are valid and active.

Sending emails to inactive or fake email addresses can hurt your email deliverability and reduce your sender reputation score.

ESPs may block you if too many of your emails bounce.

So, do your research ahead of time and verify each email address. It’s also a good idea to check LinkedIn or the company website to find updated email addresses.

3 – Send Follow-Up Emails

When you send an email to someone you don’t know well, don’t assume they will respond after just one attempt. 

People get a ton of emails every day, so yours can easily get buried or overlooked. 

The best practice is to follow up your initial outreach email with multiple follow-up emails spaced a few days apart if you don’t hear back.

Sending follow-up emails shows that you are truly interested in connecting with that person and that you are persistent.

Research also shows that sending at least three follow-up emails can increase your response rate by 28% compared to initial outreach emails.

So, don’t give up after one try!

The extra effort can really pay off by turning a non-response into a new connection or opportunity!

4 – Try A/Z Testing

For the best results from your cold email campaigns, test email elements like subject lines and calls-to-action with A/Z testing. 

When you track open and response rates for different versions, you can figure out what engages your prospects best for higher performance over time.

5 – Provide Unsubscribe Links

In all your cold emails, make it a point to include a clear unsubscribe link. Letting people instantly opt out shows you respect their preferences. 

This way, you can avoid spam complaints from those who are not interested.  

Of course, some subscribers may unsubscribe.

However, giving them control over whether they get emails from you or not builds trust and keeps your engagement rate high. 

Ready to Launch Cold Email Campaigns?

Finding the right cold email software can enhance your outreach. The top cold emailing tools can make managing contacts, automating workflows, and tracking results much easier.

Just make sure to provide value and relevance to your prospects, personalize your messages, and focus on how you can help.

Most importantly, follow cold email best practices like using multiple email accounts, sending multiple follow-up emails, and testing different variants of your email content to optimize your campaign results.

With the right cold email software and your personalized touch, you can achieve great open and response rates.

Frequently Asked Questions (FAQs)

1. What is cold emailing?

Cold emailing is a technique used for reaching out to potential clients or customers via email who haven’t had prior contact with you or your company.

2. Is it legal to send cold emails?

It is entirely legal to send cold emails. They are not spam emails. The spam emails are blasted in bulk without checking whether the email addresses are valid.

3. Can I use free email accounts/addresses to send cold emails?

Yes, you can send emails from free email accounts but ESPs do not trust them. To avoid deliverability issues, you should use professional email accounts.

4. Is Gmail or Outlook better for cold email campaigns?

Both ESPs are great for cold email campaigns. You should opt for Gmail if you want an easy to use solution that also is a part of the Google ecosystem and has third-party integrations.

On the other hand, Outlook comes with more customization and scheduling features that are built for professionals.

5. Is email warm-up necessary for cold email software?

Email warm-up tools help you automate your warm-up process and build your email reputation with time.

Although you can manually do a warm-up before sending your outreach weeks, using a warm-up tool saves you time and stays productive with many customization options.