Selecting Your First Advertising and marketing Information Connectors in Domo

Are you ever overwhelmed by how a lot information you’ve got scattered throughout your advertising channels and instruments? It’s like attempting to navigate a maze and not using a map, piecing collectively insights from fragmented sources.

There’s an answer to this information chaos. At Domo, it’s referred to as a connector.

So…what’s a connector?

Should you work in advertising (like me), it’s possible you’ll not know what connectors are and the way highly effective they are often. Right here’s how one can consider them: Each motion a buyer takes creates an information level. Your numerous software program and instruments accumulate this information.

For instance, when a buyer:

• Clicks a show advert, Google collects the information.
• Visits your gross sales web page, Marketo collects the information.
• Downloads a podcast episode, Spotify collects the information.
• Joins a webinar, Zoom collects the information.

However to entry any of this information and put it to make use of, it’s important to log in to every separate information supply—which takes up time you don’t at all times have. Connectors take the information saved in separate locations (Google, Marketo, Spotify, and Zoom, on this instance) and funnel it into Domo, the place you possibly can put the information to work. You’ve got one place, one login, and one supply of reality—slightly than 4.

Ali Losa is a database administrator at Areas Financial institution, and he or she makes use of Domo to handle her advertising staff’s information. Ali explains connectors this fashion: “It’s our precise information. A connector simply grabs all of it in, permits us to take a peek, see what’s working, see what’s not working, and make these modifications.”  

Then, when your information is multi functional place, you possibly can start piecing collectively the bigger story of how prospects are transferring by your funnel, as captured in your instruments.  

“Domo has the capabilities to tie the information from these totally different sources collectively to inform you the story, and it ensures information high quality by having one place,” stated Ali.  

Greatest practices for getting began with connectors

1. Select the suitable instruments

Connectors aren’t the one approach you possibly can carry your information into Domo and put it to work. Domo has a complete ecosystem of highly effective connectors, apps, and companions that you could put to work.  To establish one of the best ones for you, ask your self what information you want and the place it presently lives. What questions do you’ve got? What downside do you need to remedy?

Then, you possibly can establish connectors that pull in information that helps reply these questions. Basically, you’ll often want one connector for every information supply.

2. Make sure that your information speaks the identical language

You’ll want to ensure all the information coming in out of your starter pack speaks the identical language, so you will get the total funnel view of how your advertising is affecting your organization.

That’s the place Domo’s ETL (extract, remodel, and cargo) capabilities come into play. For example, Google Adverts might outline a lead in a different way than Marketo does. To get that full funnel view, they should share the identical definition, and you should use our Magic ETL to make this occur.

Should you’re curious, we name this instrument Magic ETL as a result of it’s easy for non-technical individuals to make use of. Coding expertise aren’t required. This step ensures you’ll be evaluating apples to apples whenever you’re bringing your totally different information units collectively.

3. Herald assist as wanted

In case you have an administrator like Losa in your staff, contemplate looping them in. They will additionally assist you join your information sources to Domo, if wanted. However in case you don’t, Domo’s engineers have labored exhausting to simplify this course of for these with out technical backgrounds.

6 connector classes for advertising groups

Everybody’s set of connectors, apps, and companions will look totally different. For instance, you won’t run adverts on Fb, so you possibly can skip the Fb information connector. Chances are you’ll use Hubspot as your CRM, otherwise you may need Marketo or Zendesk. 

What issues is plugging in the suitable instrument for the place your staff lives and operates.

Listed below are the six classes we suggest together with in your starter pack, together with a few of what we presently have prepared in Domo. Try the Domo Appstore for a full checklist of our connectors, apps, companions, dashboards, and extra.   

Buyer relationship administration (CRM) connectors 

This sort of connector brings information associated to your prospects’ and prospects’ actions into Domo. With the Salesforce connector, for instance, you possibly can visualize your pipeline quantity, variety of leads, variety of bookings, and assembly information multi functional place. Then, you possibly can cross-reference them with different sorts of information, reminiscent of social media exercise and advert efficiency. Just a few choices embody:

Google advertising connectors 

With Google’s connectors, you possibly can pull in information about your web site (visitors, web page views, return guests, referring domains, and extra) and your show advert marketing campaign efficiency, together with your finances information.

They’re important for our groups in understanding which audiences are visiting our website and the way they discovered us. A number of of Google’s connectors embody:

Social efficiency connectors 

Apart from your buyer and net information, you’ll need to have a technique to join your social media efficiency to the remainder of your numbers. Our neighborhood advisable a number of social media information instruments:

E mail efficiency connectors 

E mail advertising is a core to any B2B model’s advertising technique. We’d suggest having not less than one connector that brings in information about your electronic mail technique. These are simply three choices accessible in Domo: 

Internet hosting connectors 

At Domo, we use WordPress to host our net pages. These connectors retrieve information on our weblog posts, feedback, likes, followers, and extra:

Admin-related connectors 

Lastly, embody connectors that assist deal with your administrative work, reminiscent of pulling a spreadsheet full of information (one which doesn’t have a delegated connector) into Domo. The fantastic thing about Domo is that you just don’t should be a database administrator like Ali is for Areas Financial institution to carry the information you want into the platform. These are a few connectors that may get you began:

Get began with Domo 

Should you haven’t opened a Domo account, you possibly can create one free of charge at the moment. There’s no dedication, no obligation, and no bank card required. You’ll get 300 free credit every month (a $900 worth). For some entrepreneurs, that’s lots to make your every day work occur.  

Open a free Domo account at the moment.