by Renowned basketball-star-turned-billionaire-entrepreneur, LeBron James has ventured into men’s grooming with the launch of The Shop men’s grooming line. Partnering with Parlux, through his production studio, The SpringHill Company, founded alongside Maverick Carter in 2020, James has introduced a new line of skincare, haircare, and beard care products.
The line was inspired by LeBron James’ popular Emmy Award-winning series The Shop, which was co-created by Paul Rivera and Randy Mims and produced by the SpringHill Company. On the show, A-listers chat with James and Maverick in a barbershop setting. “Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot,” Rivera in a statement. “Now, we want to give people another side to the experience.”
The debut range includes a variety of essentials such as face wash, shaving cream, aftershave toner, face lotion, beard cream, pomade, and a two-in-one shampoo and conditioner. Emphasizing accessibility, each product is priced at under $10 and is available at Walmart stores nationwide. While specifics about ingredients were not disclosed, the products are touted as vegan, cruelty-free, and designed to be both effective and straightforward to use.
Parlux, known for its collaborations with celebrities in the beauty industry, brings its expertise to this partnership, having previously worked with notable figures like Drake, Sean Combs, Billie Eilish, and Paris Hilton.
The Shop men’s grooming line is now stocked in approximately 1,600 Walmart locations, marking a significant step into the mainstream market for LeBron James’ burgeoning enterprise.
Shop products in The Shop men’s grooming collection…
#1. The Shop Face Wash Daily Exfoliating Cleanser
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#2. The Shop Shave Cream Soothing Skin Guard
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#3. The Shop Aftershave Toner Anti-Bump Solution
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#4. The Shop Face Lotion Daily Hydrator
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#5. The Shop Beard Cream Leave-In Conditioner
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#6. The Shop 2-in-1 Hair Wash Daily Moisturizing Shampoo & Conditioner
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#7. The Shop: Nourishing Hair Pomade
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Featured image: @theshopun/Instagram
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