Biking’s social media roundup | Biking Weekly

Riders being human billboards is nothing new. Ever because the Nineteen Sixties, skilled cyclists have raced emblazoned with their sponsors, from espresso machine makers to nation states, through Belgian dwelling enchancment firms.

In fact, in addition to promoting the title sponsor, riders are promoting their equipment as properly, their bike, footwear, equipment, sun shades and helmets. Often, that is completed moderately subtly; by sporting them and driving properly in them, they’re getting a lot of the eye they want.